Case Studies

LANEIGE

THE TASK: Launch the third generation LANEIGE Perfect Renew Line for 10 Asian markets and reinforce LANEIGE’s position in the K-beauty category, specifically the early anti-aging category.

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Pororo Park Official Opening in Singapore

THE TASK: The launch of Pororo Park Singapore marked the opening of the first Pororo Park in Southeast Asia, and the largest character-themed indoor playground in Singapore. Touch PR was appointed to generate buzz and traffic to the one-of-its-kind holistic edutainment park that integrates entertainment and educational elements in an indoor playground setting.

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45R

THE TASK: Japanese artisanal clothier, 45R, appointed Touch PR & Events as the PR & events partner for 45R’s first South East Asia boutique launch at Capitol Piazza in Singapore. On top of PR and influencers engagement, Touch PR was also entrusted to organise the official boutique launch event for media friends, influencers, trade partners, family and friends.

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L’Oreal Professionnel

THE TASK: To generate publicity for the L’Oreal Professionnel Hair Show at Singapore Fashion Week which introduced Korean beauty icon Yoon Eun Hye as the brand’s first Asian Brand Ambassador.

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Sulwhasoo

THE TASK: To generate maximum excitement and buzz for the official opening of Sulwhasoo’s 100th global store and flagship boutique at Capitol Piazza.

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The Body Shop

THE TASK: To celebrate the EU ban on animal testing in cosmetic products, while boosting the call to action for Singaporeans to sign the pledge to push for a global ban in The Body Shop’s Cruelty-Free campaign.

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Peugeot

THE TASK: To celebrate the re-launch of Peugeot’s newly renovated showroom and reinforce the brand persona outside of conventional test drive reviews.

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BreadTalk

THE TASK: To reinforce BreadTalk’s position as a global trend-setting lifestyle bakery via the launch of Generation4, its new brand concept.

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Cadbury Dairy Milk

THE TASK: Increase online and offline conversation by bringing Cadbury Joyville to life in an integrated and experiential marketing campaign.

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