Case Studies

45R

THE TASK: Japanese artisanal clothier, 45R, appointed Touch PR & Events as the PR & events partner for 45R’s first South East Asia boutique launch at Capitol Piazza in Singapore. On top of PR and influencers engagement, Touch PR was also entrusted to organise the official boutique launch event for media friends, influencers, trade partners, family and friends.

To highlight the Japanese origin of the fashion brand, guests were treated to a series of Japanese programme including Shishimai opening act, and dotting of a Daruma Doll’s eyes, before a high-spirited champagne toast.

Opposite the 45R boutique, an area was set up for live denim distressing demonstration by 45R’s in-house denim master, Mr Takegawa Shigeki. This helped illustrate the unique characteristics of 45R’s signature Selvedge Denim.

The event saw close to 120 guest attendance, including Channel News Asia, Channel 8, ICON, Prestige, Harper’s Bazaar, ELLE, Robb Report, Style Men, NYLON, Japanese magazines JPlus and Wattention. Other notable influencers at the event included media personalities Jack Neo, Edmund Chen, Vincent Ng, MediaCorp artistes Xiang Yun, Zheng Geping, Chen Tianwen, music artists Tay Kewei and Narelle Kheng, model Ed Russell, and MediaCorp wardrobe stylists.

In addition, Touch facilitated A-list celebrity Fann Wong, music artist Narelle Kheng, and power Instagrammers in the arts scene; Aiwei Foo and Nalinnali’s engagement which drove online conversations and create greater sphere of brand presence.

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