Case Studies

Coach 70th Anniversary Event

22 - 25 March 2014

THE TASK: To celebrate 70 years of Coach heritage and introduce Gwyneth Paltrow as campaign ambassador.

Coach marked its 70th anniversary in Singapore in an exclusive gathering at the Singapore National Museum. Some 80 distinguished guests from the media and fashion industry turned up to pay their tribute to this iconic American brand. The choice of celebrity host Eunice Olsen reinforced the classy and modern sensibilities of the label. And through a captivating sand art performance, the enthralled audience journeyed through seven decades of Coach’s history. Guests left with renewed brand loyalty and media coverage spanned top women’s and men’s fashion publications.