Givenchy Prisme Libre and Poudre Premiere
THE TASK: To generate maximum awareness and excitement for the launch of Givenchy Prisme Libre and Poudre Premiere in Kuala Lumpur, Malaysia
Touch PR was the appointed PR agency for this launch in Malaysia, hosting some 70 journalists, top-tier bloggers and influencers for the media event. The launch which featured top makeup artist KF Bong and emcee Nadia Heng was lauded by guests for its informative yet succinct programme and beautiful set-up.
The event resulted in more than 50 social media mentions within the day, and coverage continued to build across print, broadcast and online media in Malaysia. More than S$150,000 (MYR384,000) worth of PR coverage has been secured to date.