THE TASK: To generate publicity for the L’Oreal Professionnel Hair Show at Singapore Fashion Week which introduced Korean beauty icon Yoon Eun Hye as the brand’s first Asian Brand Ambassador.
Touch PR managed the social media pages for L’Oreal Professionnel Singapore and developed an influencer engagement program for the campaign. A total of 17 VIP influencers were allocated front row seats at the closed door hair show held during Singapore Fashion Week.
Live updates and lifestyle content were fed to their followers during the live hair show and following the event, the influencers unveiled their own hair makeover as they shared their positive experience at the L’Oreal Professionnel partner salons.
The campaign generated social media buzz on the influencer’s blogs, Instagram and L’Oreal Professionnel saw a marked increase in their followers on both the Facebook Fan page and Instagram.