Case Studies


THE TASK: To generate maximum excitement and buzz for the official opening of Sulwhasoo’s 100th global store and flagship boutique at Capitol Piazza.

The opening ceremony included a lion dance performance, a traditional Chinese ritual believed to bring prosperity and good luck to new business, a ribbon-cutting ceremony officiated by VIPs, followed by an experiential tour within the new store. It was a star-studded event as award-winning actresses Zoe Tay, Felicia Chin, and talk-show host Belinda Lee supported the launch with their presence.

Sulwhasoo Boutique’s grand opening was graced by more than 80 guests including celebrities, media, bloggers, makeup artists and trade partners. The event garnered much hype and buzz across social media platforms, and received rave reviews and coverage on top publications such as Prestige, ICON, Harper’s BAZAAR, ELLE, Buro 24/7, NUYOU, L’Officiel and Singapore Tatler.