Making the Global Local
Global Fun, Local Playtime
Our ongoing multi-market, multi-year partnership with Hasbro continues to supercharge the region—fueling play moments, big smiles, and toy-fuelled excitement that still lights up kids and kidults today.
The Strategy
To champion Hasbro’s vision of “play for every generation,” Touch PR set out to reimagine the magic of toys in a world where screens dominate attention. Our mission across Singapore and Malaysia: prove that games aren't just child’s play—it’s a universal spark of imagination, connection, and pure joy. By spotlighting beloved franchises like Transformers, Marvel, Play-Doh, and Monopoly, we turn nostalgia into cultural currency and toys into tools for creativity. Our work serves as a constant reminder that play isn’t optional; it’s essential—fuel for development, inspiration, and heartfelt moments that digital experiences simply can’t replicate. That it’s not all fun and games… it’s a whole lot more.
The Approach
To bring this strategy to life, Touch PR crafts campaigns that unlock hands-on joy—creator to creator, household to household, family to family. Influencers entertain and storytell by sharing genuine moments that feel wonderfully human: parents recreating the best part of their childhood, kidults geeking out with franchise favourites, and families bonding through shared imagination.
The result? Generational resonance, joyful content across markets, and a powerful reminder that in an always-on cyber world, the moments that matter most still begin with one simple thing: play.
