Winning the Slow Game
From Seed to Story:
Caudalie’s Vineyard of Growth
Our PR strategy roots Caudalie’s credibility, creativity, and community-first spirit into every touchpoint—transforming a niche French skincare label into one of the most beloved names in Singapore, Malaysia and Thailand, all while staying true to its philosophy of clean, effective skincare powered by the grape.
The Strategy
Touch PR strengthens Caudalie’s regional presence through a clarity-first PR engine: sharpen the brand’s clean, grape-powered identity, amplify its scientific proof points, and grow a community that swears by its gentle-power efficacy. We build lasting mindshare by highlighting icons like Vinoperfect through consistent, credible narratives that balance luxury with approachability. The mission is to make Caudalie feel both premium and personal—trusted, efficacious, and unmistakably contemporary in a fast-moving landscape. And its position as a trusted, natural solution to imperfections strengthens year after year, even as new players surface.
The Approach
Caudalie’s growth is fuelled by community—carefully nurtured, intentionally engaged, and won over time through the enduring power of the grape. Through strategic partnerships and thoughtful creator casting—spanning top KOLs, ingredient-driven voices, and dermatologist partners—we cultivate advocacy that feels real, informed, and influential. Experiential moments also play a key role. We keep Caudalie culturally present by crafting experiences that let people feel the brand. Café takeovers spark curiosity among new audiences, immersive vineyard-inspired trips deepen affinity, and intimate gatherings allow beauty insiders and first-time users alike to experience the potency of the vine firsthand.
