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Disney On Ice

SINGAPORE

 

campaign objective

Increase engagement and generate constant buzz for the 5-day Disney On Ice event held annually during the March School Holidays, ensuring that the target audience interests are raised and directed toward ticket conversion.

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the scope

Collaborated with various media platforms for promotional giveaways and ticket promotions. Though always-on media pitching, we profiled disney skaters and ensure Disney On Ice remains as a top of mind choice for March School Holiday activities with young families.

Hosted a Skating Masterclass and a first ever Backstage Tour for key media and influencers, allowing them to experience the magic ‘behind-the-scenes’. Top-tier celebrities, influencers and media attended the grand opening night show of Disney On Ice and participated in the memorable Disney On Ice moments.

the results

The show gained highest level of awareness and engagement by far and it led to a boost in overall ticket sales. Notable features in leading media titles such as The Straits Times, 938NOW, Weekender and Yahoo! Singapore were also garnered.