Fenty Beauty

SINGAPORE • MALAYSIA • THAILAND

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campaign objective

To work with Fenty Beauty international and regional teams for its global launch by closely managing the SEA markets to transform the beauty landscape, sparkling an unprecedented Fenty Beauty frenzy on a global level.

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the scope

To build top of mind PR outcomes in Singapore; Malaysia and Thailand that will touch the hearts and minds of our target audience through always-on and campaign led activations.

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We used PR levers like: brand story telling, product and artistry features, beauty influencer strategy, event experiences to fuel brand engagement, love and adoption.

the results

The brand has become a trend setting market leader in a competitive beauty space, fulfilling its objective of being a credible and inclusive beauty brand well loved by its fast growing fans in the region.

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We have built a strong community of Fenty advocates among the KOL and media communities that are diverse; edgy and truly love the brand.