Rimmel Rebel Party
To reposition the Brand with a trendy edge among Gen Z target through an event led campaign driven by social amplification.
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The team conceptualised and implemented the event concept of “RIMMEL Rebel Party” for media, Gen-Z KOLs (campus influencers) and trade partners, Pre-event hype was also generated through disruptive seeding activations. The high profile campaign ended with the most talked-about edgy beauty party that brought high volumes of quality social conversations that connected deeply with client's target audience.
Through media and engagement with IT girl influencers from university campuses, we created unprecedented number of new fans for the Brand and exceeded Client’s targets and expectation. The result was an award-winning PR event campaign that clinched the Bronze award in Marketing Events Award 2018 for Best Event – Use of Venue.