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SuperPark

SINGAPORE

campaign objective

To portray SuperPark as one of the most well-loved all-in-one indoor playground suitable for people of all ages. To create hype around their launch opening in order to generate high level interest among young families and active adults that will result in footfall conversion.

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the scope

We provided client with strategic and PR counsel and execution for the launch of SuperPark in Singapore and Malaysia.

Highly experiential media launch events were also organised with a variety of media and KOLs from various beats – lifestyle, parenting, entertainment.

 

As part of the retainer work, compelling content stories were also pitched to media to ensure SuperPark Singapore remains as one of the top edutainment indoor park through strong word of mouth and PR news.

 

We have also undertaken crisis communication role to manage all crisis recoveries within SuperPark Singapore. 

the results

Largest media & tier one KOL launch event turnout by far compared to recent indoor park launches garnered through organic engagement with various target communities. Notable features in top publications such as The Straits Times and Channel 8 News in Singapore and The Star and TV3 in Malaysia were secured.

Together with the team, we achieved an all sustaining positive PR mileage, engaging both B2C and B2B target audience with top of mind recall.