about  us

The Touch PR team has gone from strength to strength since our incorporation in 2007. From home-grown to global beauty and lifestyle brands, we have the expertise and finesse in crafting the best way to tell stories for all the brands we represent, while ensuring that we’re fulfilling business objectives that are important to all our client-partners.

We’re experts in the Beauty, Fashion, Travel, Entertainment, Health & Wellness, Retail and F&B industries and have a dedicated team in Singapore, Malaysia and Thailand, with a strong affiliate network in Indonesia and other SEA countries.

At Touch, we challenge the team to push new frontiers of how PR can add value to our clients and partners. Beyond being a storyteller, how can we help our clients curate compelling content that resonates with their beliefs and values? 

That’s also why we recruit staff from all walks of lives- from brand to digital to PR experts and who embrace our values of integrity, teamwork, passion & drive, creativity and entrepreneurship. A melting pot of people who want to make a difference to businesses that we serve to amplify their brand USPs and to advance their business objectives.

"PR is more than just media relations. It’s creating an authentic voice, bringing out the soul of the brand beyond the products.

It’s creating possibilities and connecting the brand to its ecosystem, integrating both the online and offline."

Eileen Wee

Managing Director & Founder

Eileen Wee

Managing Director & Founder

A PR veteran from the beauty & entertainment industries, Eileen founded Touch PR & Events after spending over 10 years in FMCG at MNCs. Eileen’s core strengths and passion lie in Marketing, Branding and PR and she finds fulfillment when the brands that have trusted her team with their PR needs do well. She leads the multi-faceted, experienced ensemble at Touch and ensures clients get the polished treatment every time.

Vincent Ong

Managing Partner

Leading the Touch team with strong business acumen honed from over 20 years in brand and general management in leading MNCs like P&G and LÓreal Group, Vincent has proven success in launching beauty & FMCG brands and extending brand market share within Singapore and SEA region. He is the numbers guy who ensures that the team delivers the right metrics for every client through effective communication strategies.

Lynnette Kan

General Manager

Lynnette provides a holistic view in client centricity with over 15 years of experience with in-house marketing communications, public relations and events management in the beauty industry, both locally and regionally. Besides being a business partner to the client and taking great care in engaging with all stakeholders, she ensures that the Touch team delivers with integrity, passion and energy.

The Management Team