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The Challenge
To promote BVLGARI Parfums’ Omnia x Mary Katrantzou limited edition fragrance as top of mind luxury fragrance range in Singapore, Malaysia, Thailand and Indonesia.
The Strategy
Curated a virtual launch event with top regional influencers to generate quality social content. Brand experience was elevated through an intimate virtual flower arrangement masterclass with luxury floral design studio The Floral Atelier, using petals and colours inspired by the BVLGARI Parfums fragrance.
The Result
Co-created highly engaged social content with top influencers in the region such as @bellywellyjelly @xcalikins @littlemisskhan @mayho10. Secured top tier coverage through creative media pitches with tier one regional titles.
We garnered over 120 hits for the launch.
Media Coverage in SEA
Anchor 1
KOLs & Social Media Coverage in SEA
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