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The Challenge
To achieve top social ranking and drive awareness on Fenty Beauty as Sephora’s Brand Spotlight of the month.
The Strategy
Organize and facilitate a virtual shop-in-shop event Sephora cum interactive makeup masterclass with Fenty Beauty global makeup artist. 30 top influencers create highly raved content over 3 weeks of strong sustenance.
The Result
We garnered over 1,200 hits and 300 million impressions for the brand that month. Achieved #1 social ranking in a highly competitive month
Fenty Beauty Store in Sephora SG
Anchor 1
Organic Content with KOLs
Specific content from top local KOLs @mongabong, @soniachew and @amandersings garnered unstoppable viral conversations throughout the month
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