Fenty Beauty

The Challenge

 To achieve top social ranking and drive awareness on Fenty Beauty as Sephora’s Brand Spotlight of the month.

The Strategy

Organize and facilitate a virtual shop-in-shop event Sephora cum interactive makeup masterclass with Fenty Beauty global makeup artist. 30 top influencers create highly raved content over 3 weeks of strong sustenance.

The Result

We garnered over 1,200 hits and 300 million impressions for the brand that month. Achieved #1 social ranking in a highly competitive month

Fenty Beauty Store in Sephora SG
 
Organic Content with KOLs

Specific content from top local KOLs @mongabong, @soniachew and @amandersings garnered unstoppable viral conversations throughout the month