Marina Bay Carnival

SINGAPORE

 

campaign objective

To drive greater engagement and outreach for the iconic Marina Bay Carnival, and expand its share of voice among the core target audiences and beyond.

*Click and Drag to Move the Images or Double Click Images to Enlarge

MBC Sg5
MBC Sg4
MBC Sg3
MBC Sg2
MBC Sg1
MBC Sg6

the scope

Tasked to build media relations; pitching and execute strategic social amplification through organic lifestyle and millennial  influencers’ outreach. We have also organized street activations and media event curation to fuel brand engagement throughout the Carnival.

the results

A highly integrated PR & social strategic rollout that resulted in remarkable PR driven media impact which brought outstanding footfall conversion. The Carnival gained high level awareness and engagement with coverage in main dailies; broadcast and social advocacy by top tier celebrities and influencers.

© Touch PR & Events Pte Ltd 2019. All rights reserved.

  • Facebook Clean
  • White Instagram Icon