To drive greater engagement and outreach for the iconic Marina Bay Carnival, and expand its share of voice among the core target audiences and beyond.
Tasked to build media relations; pitching and execute strategic social amplification through organic lifestyle and millennial influencers’ outreach. We have also organized street activations and media event curation to fuel brand engagement throughout the Carnival.
A highly integrated PR & social strategic rollout that resulted in remarkable PR driven media impact which brought outstanding footfall conversion. The Carnival gained high level awareness and engagement with coverage in main dailies; broadcast and social advocacy by top tier celebrities and influencers.