Marina Bay Carnival

The Challenge

To drive greater engagement and outreach for the iconic Marina Bay Carnival, and expand its share of voice among the core target audiences and beyond.

The Scope

Tasked to build media relations; pitching and execute strategic social amplification through organic lifestyle and millennial influencers’ outreach. We have also organized street activations and media event curation to fuel brand engagement throughout the Carnival.

The Result

A highly integrated PR & social strategic rollout that resulted in remarkable PR driven media impact which brought outstanding footfall conversion. The Carnival gained high level awareness and engagement with coverage in main dailies; broadcast and social advocacy by top tier celebrities and influencers.

Marina Bay Carnival Event Photos

Anchor 1

Media Coverage

20190125_The-Straits-Times-Print_Take-journey-of-light-across-Bridges-of-Time.jpg

20181224_The-Straits-Times-Print_Bright-ideas-for-family-friendly-fun.jpg

20190102_The-Straits-Times-Print_Spectacular-fireworks-music-and-dance-at-Marina-Bay.jpg

20181221_LianHe Zaobao E-Paper_到滨海湾旋转木马.jpg

20181215_The Straits Times E-Paper_Marina Bay carnival to make a splash with new rides fav

20181201_Singapore Tatler Print_Prudential Marina Bay Carnival.jpg

KOLs & Social Media Coverage

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