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Marina Bay Carnival

SINGAPORE

 

campaign objective

To drive greater engagement and outreach for the iconic Marina Bay Carnival, and expand its share of voice among the core target audiences and beyond.

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the scope

Tasked to build media relations; pitching and execute strategic social amplification through organic lifestyle and millennial  influencers’ outreach. We have also organized street activations and media event curation to fuel brand engagement throughout the Carnival.

the results

A highly integrated PR & social strategic rollout that resulted in remarkable PR driven media impact which brought outstanding footfall conversion. The Carnival gained high level awareness and engagement with coverage in main dailies; broadcast and social advocacy by top tier celebrities and influencers.