The Objective

Drawing on the popular trend of Korean & Japanese beauty products to create social engagement and generate ongoing awareness for Guardian Healthy Beauty stores targeting beauty conscious shoppers both online and retail stores.

The Strategy

A disruptive PR and social campaign theme of Korean and Japanese beauty trend that drove Guardian brand objectives was conceptualised and executed with a call to action for sales conversion.​

The Result

A focused social media-led PR execution that cut through the clutter and marked by high volume of social conversations that linked to strong sales conversion.

A disruptive PR and social  campaign theme of Korean and Japanese beauty trend that drove Guardian brand objectives was conceptualised and executed with a call to action for sales conversion.