Guardian: Beauty Days for Hair


campaign objective

Drawing on the popular trend of Korean & Japanese beauty products to create social engagement and generate ongoing awareness for Guardian Healthy Beauty stores targeting beauty conscious shoppers both online and retail stores.

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the scope

A disruptive PR and social  campaign theme of Korean and Japanese beauty trend that drove Guardian brand objectives was conceptualised and executed with a call to action for sales conversion.

A one of a kind hair salon experience with Korean / Japanese flavour was created and it led to strong media and targeted influencers’ engagement that brought home key brand messages resulting in very positive overall social media buzz.

the results

A focused social media-led PR execution that cut through the clutter and marked by high volume of social conversations that linked to strong sales conversion.

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