The Challenge
Debut launch of top British activewear brand Sweaty Betty’s first flagship store opening in Singapore at ION Orchard.
The Strategy
Created surpassing brand talkability and buzz targeting Instagram, TikTok and Tier one media headliners. Developed launch platform through a virtual fitness event with local fitness brand partners — introducing Sweaty Betty to the Singapore consumers.
Micro and nano KOLs were deployed through massive sampling vouchers to establish a sizable CRM base to set the brand on the right footing from day one.
The Result
Over the top media coverage across print, online, Instagram and TikTok with brand conversations and reviews streaming in which resulted in maximum in-store traffic. OVer 250 brand hits and 120 million impressions including a multi-page editorial spread in print and digital by, The Straits Times.
