The Challenge
Debut launch of OLEHENRIKSEN skincare in Southeast Asia, creating a strong brand presence and top-of-mind awareness in Singapore, Malaysia and Thailand.
The Strategy
Onsite and digital activations in Singapore, Malaysia and Thailand — ranging from influencer engagements to launch events — to boost brand awareness and maintain social buzz.
The Result
We garnered outstanding coverage from key media for the brand launch in SEA both in terms of quantity and quality, and helped OLEHENRIKSEN achieve #1 social ranking and it's becoming one of the fastest up and coming skincare brand in SEA.
Brand Launch in SEA
Launched the first SEA led Glow Gang social community with top regional influencers as OLEHENRIKSEN brand advocates. As part of the community, they elevated brand credibility through authentic, in-depth product reviews to strengthen brand recall.
Singapore Launch Event
Curated an immersive media event for the brand launch through a brand takeover at Straits Clan. A rejuvenating and educational face yoga session helped to reinforce the keys to skin fitness and brand messaging. Overall, the event drew attendance from key media The Straits Times, Lianhe Zaobao, VOGUE Singapore and key influencers @mingbridges, @aimeechengbradshaw, @hashyyusof, @mirchelley, @munahbagharib.
